From the Ground Up.
Trederra rubber material for outsoles is a composition you can count on to maintain or improve the durability of your footwear, with the added sustainability impact of keeping tires out of landfills.
1,000,000,000
1 billion tires reach end-of-life annually
*a report by the Tire Industry Project for the World Business Council for Sustainable Development.
4,000,000,000
There are 4 billion tires in landfills and stockpiles worldwide today
Pioneering a Real, Sustainable Solution
Trederra is the first brand to identify a way to recycle tire treads and turn them into high-quality outsoles for your footwear that offer exceptional durability.
Plus, you can use Trederra for up to 50% of an outsole, the highest percentage of recycled tire content that has ever been possible for footwear.
Tires in landfills and stockpiles take decades to break down and lead to toxic, polluting tire fires that can burn for months
We’re not just recycling tires. We’re helping brands achieve greater sustainability while elevating the durability of their footwear.
1,000,000
It only takes 1 million pairs of shoes made with Trederra outsoles to keep 100,000 tires out of landfills.
Let’s see how big that number can get.
Planet-Positive from Cradle to Gate
We know that even the most well-intentioned sustainability activities can be undercut by wasteful or polluting manufacturing practices. That’s why we’ve implemented a sustainable process from start to finish, ensuring that you can feel good about the outsole product you’re using – and the story behind it.